Evolution of the Cell Phone
How Cell Phones Have Changed How We View Websites
The cell phone has changed drastically over the years in order to suit our day-to-day needs. As our lives become busier, we learn to multitask, thus the evolution of the cell phone. A device that was used just to make phone calls is a thing-of-the-past. Today, cell phones must keep up with our expectations, and mobile technology innovators are trying to stay ahead of the demands. You can read articles telling consumers of the newest, latest and greatest cell phone concepts in hopes of staying ahead of the game. We’ve all seen or heard on the news of people waiting all night for the next best cell phone, but why?
We want, no, NEED our cell phones to do more than just make phone calls. We use cell phones to communicate via text, email, Skype, Facetime, and more. We are a society of online consumers and we want access to the internet on our phones. In 2012, Forbes reports 82% of people use their phones for taking pictures, 80% for text messaging, and only 56% accessed the internet. Recent research shows a major increase of cell phones usage in 2015. Internet use increased by 40%, and text messages, email, and video calls are also on the rise. Don’t believe me? Check out this video by Erik Qualman, Social Media Revolution 2015.
What Does This All Mean?
Society is changing. People are doing more on mobile devices, and your website has maybe 20 seconds to capture a potential customer’s attention. If your website or blog is NOT formatted for mobile devices you’ll have less than 20 seconds. If your website isn’t mobile ready, it will not look, or fit correctly on a mobile phone. Therefore, people will get impatient and will move onto your competitor’s website that DOES work. Being mobile ready is crucial, no matter what product or services you offer. Mobile friendly, mobile optimized, and responsive design are options for your website or blog.
What’s The Difference Between Mobile Friendly, Optimized Or Responsive Design?
A mobile friendly website is one that will shrink down small enough to be displayed nicely on a mobile device. Mobile optimization is when a website is designed for mobile access and provides optimal performance for the end user. A mobile optimized website doesn’t require someone to pinch and zoom to read text however it does cost more to create. The last option is to have a responsive design for your website. This approach to web design is aimed at creating your website to provide an ideal viewing and interaction experience. It aids in making your website easier to read and navigate with a minimum of resizing, panning, or scrolling, across a wide range of devices from desktop computer monitors to mobile phones.
You can see below our website is mobile friendly. It has a responsive design but does not include mobile optimization, meaning it is not designed specifically for a smartphone or a tablet.
What You Need For The Best Website?
If your site isn't optimized it needs to be device responsive at the bare minimum. Your site or blog needs to be mobile friendly, or have a responsive design. If you are an e-commerce business, you may want to consider spending the extra money for mobile optimization. The direction of mobile devices is on the rise. How we use them is changing how you do business online, and it's crucial to have one of these elements.
If you need help figuring out what you or your company might need before spending the money, just contact us. We would be happy to discuss it at no charge. We have incredible web designers that can implement any changes you might need or want.