Top 3 Social Media Platforms for Small Business
Best Social Media Platforms for Small Business
One question we get asked most from small business owners is what social media should I use? This is not so black and white, but I am going to give you the Top 3 social media platforms every business should have.
Creating a Facebook Fan Page is absolutely necessary for your business. This is another way to gain exposure at no cost. When it comes to Facebook marketing, you have flexibility when promoting your goods or services. They offer some great tools to boost your posts or Facebook ads regardless of budget. Facebook Fan Pages are different than your personal profile page because your business can be seen by others without logging in OR belonging to Facebook. Believe it or not, some people don't want to join Facebook, but a Fan Page allows them access without starting an account.
Facebook helps drive traffic to your website; they even encourage you to link your website to your Facebook Fan Page. By creating a Fan Page and linking it to your website, your business has the opportunity to improve its SEO (Search Engine Optimization). According to Mikal Belicove, Google’s new Social Search feature is now indexing content created on sites like Facebook, so your Fan Page content has the potential to generate favorable search engine results for your business and your brand. “By linking your Fan Page to your website, you can leverage Social Search to drive even more Facebook traffic back to your site.”(1) Facebook has tools to measure your efforts or ROI - called Page Insights. Each week you can see how your business is trending, how many people are “Liking,” engaging, and sharing your page or content. You can see who’s talking about your business, and where on Facebook they are talking about you.
Lastly, you have the opportunity to see what your competition is doing or NOT doing. You gain beneficial information about your consumers, clients, or customers for free just by having a Facebook Fan Page.
Google+ is the second biggest social network in the world, and it’s growing every day. One of the most important reasons to have a G+ account, according to Josefina Casas, is “everything you post on Google+ is immediately indexed by Google. Thus, influencing search engine results positively”. This is huge for companies and professionals because their websites can appear on the FIRST page of Google. (2)
When you join Google+, you have multiple resources at your fingertips such as Hangouts, Gmail, Google, Youtube, and more all in one place. Because of these resources, your optimization is even greater. Google as a platform is amazing. The services they offer help provide more exposure to you and your business. Having a Google+ profile is a MUST!
LinkedIn is the top business social media network in the world for professionals. It was created to connect people in business with other professionals. By being a part of this community, you can see what other professionals are talking about in your field. You can learn what’s trending and join the discussions. In today’s ever-changing social media world, many companies turn to LinkedIn to find job applicants. When creating a profile for you and/or your business, it’s important to include a professional resume for this reason. The main purpose of LinkedIn is to bring you more opportunities: new career possibilities, new clients, and new business ideas all while connecting with other professionals.
Just like a Facebook Fan Page and Google+ accounts, LinkedIn helps with SEO and assists in reaching a greater audience for you and your company.
These three important social media platforms: Facebook, Google Plus, and LinkedIn, will only work FOR you, only if you work WITH them. Meaning you need to use them regularly and engage with others within these communities. If you just create profiles on these networks and do nothing with them, it’s just as damaging as not being a part of them at all. If the above information isn’t enough reasons to join social media for business, check out these hard facts reported in 2013 Social Media Marketing Report:
1. Facebook and LinkedIn are the two most important social networks for marketers. When forced to only select one platform, 49% of marketers selected Facebook, followed by LinkedIn at 16%.
2. Increased exposure is the top benefit of social media marketing: A significant 89% of marketers stated that increased exposure was the number one benefit of social media marketing.
3. A significant 89% of all marketers indicated that their social media efforts have generated more exposure for businesses. Increasing traffic was the second major benefit, with 75% reporting positive results.
4. A significant 78%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
When setting up your social media profiles is it important to fill them out completely! Join my mailing list to receive two free documents that help ensure your social media profiles are set up properly. Get started on the right foot today.